by Natassja Wynhorst

Last week we took a look at your workplace culture and a few of the elements that formulate a strong culture within the office.

These elements included respect, good communications, community and cultural awareness and the organisation’s authenticity; now whether you have established a strong foundation of each of these elements and more or not, you may be left wondering why they are so essential; why is having workplace culture integral to your businesses success?

The workplace culture is in the environment of which always surrounds the employees at work. It is a powerful element that shapes the staff’s workplace enjoyment, productivity, workplace relationships and working processes. It is not a physical element that is visible to the naked eye, but it is visible through the manifestations of the offices’ environment.

In many ways, the workplace culture is the equivalent to the workplace personality. Like an individual, the personality is made up of the values, beliefs, underlying assumptions, experiences, habits and interests, yet in the workplace, it is shared by a group of people: The staff.

Having a strong workplace “personality” is essential to the attraction and retention of the right employees who will strive for success, as they too share the same values as your organisation. As mentioned last week, if your staff does not reflect the businesses values or if the business does not show their said values in everyday life, there is no authenticity.  Clients and customers pick up on the lack of authenticity and tend to avoid or remove themselves from any relations with un-authentic companies.

The importance of the workplace culture must run through the everyday actions and all staff members, as it ultimately affects your success and attraction to the target stakeholders. Without this culture, you may lose staff and clients, plummeting any signs of success.

Not yet convinced? The below image is a rating of workplace culture’s importance in selected countries and regions. This image is taken from Deloitte Insights:

Shape Culture Drive Strategy

Kaplan, Dollar, Melian, Van Durme, Wong. 2016. ‘Shape Culture: Drive Strategy,’ Deloitte Insights, 29 February, 2016.

If you’re unsure about the status and authenticity of your workplace culture and how it is reflected in your office environment, Wurkspace 7 can help. Contact Wurkspace 7 today for guidance into your new workplace personality.